In 2019 Seeberger, producer of nut mixes and snacks from Ulm, a southern German city between Stuttgart and Munich, celebrated its 175th anniversary. Over the past 20 years, the family-owned company has evolved from a supplier for the German retail trade to a global player for nut mixes and snacks. Although the company is traditionally tight-lipped about sales and earnings figures, the rapid growth can be observed in Europe and other continents. We asked Joachim Mann, Head of Marketing, how to continue and how to become a supplier for Seeberger.
Read more in the next edition of The Clipper Magazine!