Time for action in the prune industry

The 17th world prune conference took place in Sainte Livrade sur Lot in Southern France in an agriculture College in the center of french prune production. In unusually moody weather for the region at this time of year attendance was impressive with a high percentage of delegates from Chile, USA and Australia  – an estimated 250 people.

While French producers have a significant oversupply problem other suppliers seem to be modestly satisfied with their results. But the industry is not growing. Production and consumption growth has been nearly flat over more than 4 decades now – and the major suppliers seem from Chile, USA, France, Italy and Argentina seem to be at odds over synchronized marketing and pricing strategies.

At the same time it seems strange that a product with a whole range of health benefits would fall behind considering the current trends for healthy food, gut health, sugar replacement and vegetarian sources of nutrients.

What are the reasons for the less than modest development? Asking the various industry members several issues seem to be unresolved and hurting future success:

  1. Everybody is competing against each other instead of joining forces.
  2. The competition in the dried fruit category from other nuts ad dried fruit is rising, pushing prunes to the lower shelves.
  3. The prune industry does not have the marketing power to raise awareness and consumption.
  4. The health aspects of prunes are not well known.

Industry experts from several countries offered interesting answers and questions remained. Read the full report in our next edition with details on the prune industry, the numbers, the players and the future strategies for marketing and consumption growth.

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The Clipper is the market leader in global information about nuts and dried fruit: Production and Consumption trends, science and technology, marketing and business strategies for Coconuts, Peanuts, Cashew nuts, Almonds, Walnuts, Chestnuts, Betel nuts, Hazelnuts, Pistachios, Kola nuts, Macadamia Nuts, Brazil nuts and dried fruit.

Learn more about the Clipper at https://agropress.com/wp-content/uploads/2017/01/AGROPRESS-CLIPPER-2017-MEDIA-KIT-ENGLISH.pdf

The Clipper is the market leader in global information about nuts and dried fruit: Production and Consumption trends, science and technology, marketing and business strategies for Coconuts, Peanuts, Cashew nuts, Almonds, Walnuts, Chestnuts, Betel nuts, Hazelnuts, Pistachios, Kola nuts, Macadamia Nuts, Brazil nuts and dried fruit.

Learn more about the Clipper at https://agropress.com/wp-content/uploads/2017/01/AGROPRESS-CLIPPER-2017-MEDIA-KIT-ENGLISH.pdf