11th yummex Middle East: Extended access to the growing hospitality and foodservice market in the region

– New partner concept is attractive for both exhibitors and
– The sweets and snacks market in the MENA region is showing
above average growth
– Over 370 exhibitors from more than 40 countries
– Innovation Awards for new, trend-setting products

yummex Middle East (ME) continues its success story under a new trade fair umbrella: from 18 to 20 September, the international trade fair for sweets and
snacks in the MENA region will present itself in the context of the “Dubai
International Hospitality Week”, together with the “Speciality Food Festival” and
the “SEAFEX”. The signs for this year’s event are good: more than 370 companies
from more than 40 countries have announced their trade fair participation. Many
top companies like Cavalier (Belgium), Destrooper-Olivier (Belgium), Jelly Belly
(USA), Katjes (Germany), Ragolds (Germany), Configirona (Spain) and Del Conte
(Italy) will present their products and innovations at the trend and performance
show for sweets and snacks. The countries with the strongest participation are
Egypt, Belgium, Germany, India, Malaysia, Turkey and the USA. 19 regional and
international pavilions, as well as the first-time participation of exhibitors from
Armenia, Rumania and Switzerland emphasise the very high level of
internationality and exhibitor quality of the event. The yummex ME is firmly
established as an industry platform in the MENA region and is organised by
Koelnmesse and the Dubai World Trade Centre.
“Following the successful anniversary of the previous year, yummex ME 2017 will
offer expanded access to the attractive hospitality and foodservice market in the
region with its new setup in the context of the Dubai Hospitality Week and
emphasise the importance of global trends for regional markets”, according to Denis
Steker, Vice President International of Koelnmesse. “Together with the other trade
fairs taking place simultaneously, yummex ME optimally addresses the great demand
in the retail and hospitality areas.” Exhibitors and visitors from the hotel industry,
food service and the retail business profit from the positive market situation in the
region and can make use of attractive synergy effects. In Dubai they will find ideal
possibilities for opening up new potential for successful business development in the
MENA region, including in the constantly growing hospitality and food service

Numerous attractive partnerships with trading companies, as well as with important
buyers of sweets and snacks from the hotel industry and food services, for example,
with Carrefour, Dubai Duty Free, Emirates Flight Catering, the Jumeirah Group, the
Rotana Group and Spinneys contribute effectively to the success of the trade fair.
Thanks to the booming market situation in the MENA region, they promise further
attractive business potential.
The “Dubai International Hospitality Week” offers business and trade contacts for a
successful market entry into the MENA region across the board. Especially the
sweets and snacks segment offers great potential: according to studies of
Euromonitor International, the sales value of this segment in the MENA region has
been growing twice as strong as the global average. The chocolate sweets segment
has been growing by five percent each year in the MENA region since 2011, in
contrast with the global average of two percent. Growth in the savoury snacks
segment is also strong, amounting to six percent annually since 2011, and is thus
twice as strong as the global average increase of three percent.
Innovation Awards and Innova Market Insights
Already for the fourth time now, the yummex Innovation Awards for especially
innovative products will be awarded in the categories “Chocolate”, “Hard & Soft
Candy”, “Bakery Products” and “Snacks”. Until 11 August, registered exhibitors still
have the possibility to submit their trendsetter products for the competition. The
winners will be chosen by an independent jury and can exhibit their products at
yummex ME and ISM, the world’s largest trade fair for sweets and snacks, which
takes place from 28-31 January 2018 in Cologne. Innova Market Insights is also
placing the theme of innovations on its agenda. The internationally renowned
company will present the most important global trends defining the snacks and
sweets world in 2017 at yummex ME, as well as their implications and their transfer
to the diversified and high-contrast market in the MENA region. These include, for
example, Clean Label and innovative flavours as a premium strategy for marketing.
Exhibitors and visitors in this way receive unique insights into the world of sweets,
snacks, aromas and additives. First class, handmade ice cream creations from an
international field of competitors will also once again be distinguished with the
Gelato Cup.
Koelnmesse – Global Competence in Food and FoodTec: Koelnmesse is an
international leader in organising food fairs and events regarding food and beverages
processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established
world leaders. Koelnmesse not only organises food trade fairs in Cologne, Germany,
but also in further growth markets around the globe, for example, in Brazil, China,
Colombia, India, Italy, Japan, Thailand, the United States and the United Arab
Emirates, which have different focuses and contents. These global activities enable
us to offer our customers a network of events, which in turn grant access to
different markets and thus create a basis for sustainable and stable international